Art Direction
Simartha Design
Photoshoot
An emergent fashion designer based in Milan, has quickly made a name for herself with her bold use of color and innovative fabric combinations. Her creations are known for their vibrant energy, blending striking hues with a unique mix of textures that set her apart in the fashion world.
THE PROCESS
Challenge
The challenge was to integrate the elegance of the clothing with the dynamic energy of the calligraphy, ensuring that the fashion pieces resonated with the same sense of artistry and cultural depth.
Solution
I tried to explore through photography the interplay between the fluidity of the designer’s garments and the expressive strokes of the calligraphy. Each shot was carefully composed to capture the harmony between the flowing fabrics and the bold, deliberate lines of the Japanese characters, creating a visual dialogue that celebrated both traditions.
SHOWCASE
My Role
Directing a photoshoot for an emergent fashion designer in Milan, set against the backdrop of a conjunct exhibition with a Japanese calligraphy artist, was an extraordinary experience that blended the worlds of fashion and art.
The Final Product
An extraordinary experience that blended the worlds of Milan fashion and Japanese art of calligraphy.