Ux Design | Ui Design | Digital Art Direction

Alberto
Scarpellini

I like to build lovable experiences rather than viable products and I am not afraid to be wrong doing so.
I like experimentation, always looking for new challenges and solutions. 

 

 

 

 

 

 

 

 

Who I Am

I am a creative
and big-picture
thinker.

I am a creative and big-picture thinker, with a very sharp eye for details. I am energic and motivated to inspire. Adaptability and dynamism make me always task-focused in agile and iterative environments.

I don’t believe in the right product, but I believe in the best lovable experience we can deliver with the available tools.

Manifesto

The digital world has changed, with an exponential evolution in the last 15 years. It has extended its tendrils beyond the boundaries of Internet, constantly reaching the user thanks to the great connectivity provided by digital products and devices.

For this reason it is imperative to understand how this world has grown, how it conditions the user and, at the same time, how the user interacts with it.

This kind of interaction, because it is not just limited to a website, but it extends to personal devices that are constantly part of our daily life, contributes to generate experiences.

Some of these experiences start in the digital world to end into the real world, becoming something we can feel on our skin.

In a world rich of comparable products, it is the experience that makes the difference.

Making the difference also means to build a better digital product. To do so, it is fundamental to know how the digital world is evolving, what the standards are, what functionalities and patterns users expect and, most of all, what are the their needs.

Speaking about digital products corresponds to speaking about user experience. The user experience determines the user’s choices.

RESUME

JUL 2017 – PRESENT

Digital Design Lead

UNIVERSITY OF NORTHAMPTON

Responsible for creating and maintaining the digital design strategy delivering flows, designs, prototypes, and testing solutions. Advocate for the user experience design process and responsible for presenting user-centred design strategies in agile environment. Lead and take overall responsibility to shape and build digital products and services as part of a multi-disciplinary team. Knowledge of the product lifecycle, developing the concept, and the methodologies, designing the User Experience (UX), the User Interface (UI) and visual elements, leading the front-end development through to delivery.

 
PROJECTS | Public Website, Student Hub, Staff Intranet, Dashboard, Prospectus App

JAN 2014 – JUN 2017

Digital Art Director

COCOAFROG – COMMUNICATION DESIGN

Providing creative visions, developing user-centred experiences, planning strategies, concepts and ideas. Delivering digital products as part of a multi-disciplinary team. Management of advertising campaigns, web sites and multimedia productions, videoclip, commercials, photo shoots, copywriting and graphic design. Partner with development and production teams to build experiences.

 
PROJECTS | Web Sites, Mobile Apps, Video clips, Photo shoots, Adv Campaigns.

OCT 2011 – DEC 2013

Senior Digital Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

 
PROJECTS | Video presentations, Digital books, Multimedia content.

JAN 2011 – SEP 2011

Senior Creative Designer

ALLEGRINI AMENITIES

Web site management, design for bottles and labels of cosmetic solutions, packaging design, products photo shoots and video commercials.

 
PROJECTS | Video commercials, Photo shoots, Adv Campaigns, Packaging, Website.

APR 2008 – DEC 2010

Senior Graphic Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

 
PROJECTS | Video presentations, Digital books, Multimedia content.

FEB 2005 – MAR 2008

Communication Designer

FREELANCE

Videoclips and commercials production, graphic design, web design.

 
PROJECTS | Brochures, Banners, Billboards, Video commercials, Web Sites.

FEB 1999 – DEC 2004

Video Editor, Cameraman

MEDIASET TV NETWORK

Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.

 
PROJECTS | News, Commercials.