Ux Design | Ui Design | Digital Art Direction

Alberto
Scarpellini

I like to build lovable experiences rather than viable products and I am not afraid to be wrong doing so.
I like experimentation, always looking for new challenges and solutions. 

 

 

 

 

 

 

 

 

Who I Am

I am a creative
and big-picture
thinker.

I am a creative and big-picture thinker, with a very sharp eye for details. I am energic and motivated to inspire. Adaptability and dynamism make me always task-and-delivery-focused.

I don’t believe in the absolute right product, but I believe in the best deliverable experience achievable with all the available tools.

RESUME

JUL 2017 – PRESENT

Digital Design Lead

UNIVERSITY OF NORTHAMPTON

Responsible for creating and maintaining the digital design strategy. Responsible for marketing and presenting digital design and development strategies to diverse audiences. Lead and take overall responsibility for digital design strategies. Develop the concept, User Interface (UI), User Experience (UX) and creative elements and lead the frontend development through to delivery.

 
PROJECTS | Public Website, Student Hub, Staff Intranet, Dashboard, Prospectus App

JAN 2014 – JUN 2017

Digital Art Director

COCOAFROG – COMMUNICATION DESIGN

Providing creative visions, supporting and planning strategies, concepts and ideas. Management of advertising campaigns, web sites and multimedia productions, videoclip, commercials, photo shoots, copywriting and graphic design.

 
PROJECTS | Web Sites, Video clips, Photo shoots, Adv Campaigns.

OCT 2011 – DEC 2013

Senior Digital Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

 
PROJECTS | Video presentations, Digital books, Multimedia content.

JAN 2011 – SEP 2011

Senior Creative Designer

ALLEGRINI AMENITIES

Design for bottles and labels of cosmetic solutions, packaging design, products photo shoots and video commercials, website management.

 
PROJECTS | Video commercials, Photo shoots, Adv Campaigns, Packaging, Website.

APR 2008 – DEC 2010

Senior Graphic Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

 
PROJECTS | Video presentations, Digital books, Multimedia content.

FEB 2005 – MAR 2008

Communication Designer

FREELANCE

Videoclips and commercials production, graphic design, web design.

 
PROJECTS | Brochures, Banners, Billboards, Video commercials, Web Sites.

FEB 1999 – DEC 2004

Video Editor, Cameraman

MEDIASET TV NETWORK

Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.

 
PROJECTS | News, Commercials.