Product Designer

Alberto
Scarpellini

I am a Product Designer based in Oxford (UK), with experience in problem solving, delivering UX/UI and Graphic design for websites and apps. I am visually driven and passionate about improving experiences through design and I am constantly looking for new challenges.

Close shot of Alberto Scarpellini UX and UI designer

 

 

 

 

 

 

 

 

Who I Am

I am a creative
and big-picture
thinker.

 

I am passionate about building enjoyable experiences that increase business value and improve brand perception. I use data-driven and user-focused approaches to shape and deliver digital products across multiple channels and platforms.

I work with a multi-disciplinary team of stakeholders, developers, and production teams, and I am always ready to adapt and innovate in agile and iterative environments.

I am a certified UX/UI Designer with an extensive background in web design, graphic design, and video production.

As a Digital Design Lead at University of Northampton, I lead, manage, and improve the user-centred design strategy of the university through research, prototypes, testing solutions, and CMS.

 

RESUME

JUL 2017 – PRESENT

Digital Design Lead

UNIVERSITY OF NORTHAMPTON

As User Experience and User Interface designer I am responsible for creating and maintaining the user-centred design strategy delivering research, flows, designs, prototypes, and testing solutions. Advocate for the User Experience design process and responsible for User Interface design strategies in agile environment. Lead and take overall responsibility to shape and build digital products and services as part of a multi-disciplinary team. Knowledge of the product lifecycle, using different research methodologies, developing the concept, designing the UX and UI, leading the front-end development through to delivery.

 

PROJECTS | Public Website | Student Hub | Staff Intranet | Dashboard | Prospectus App

JAN 2014 – JUN 2017

Digital Art Director

COCOAFROG – COMMUNICATION DESIGN

Providing creative visions, developing user-centred experiences, planning strategies, concepts and ideas. Delivering digital products as part of a multi-disciplinary team. Management of advertising campaigns, web sites and multimedia productions, web apps, videoclip, commercials, photo shoots and graphic design. Partner with development and production teams to build experiences.

 
PROJECTS | McCain Food Adv Campaign | Epson Emea Fair Stand | CEM Microwaves Adv Campaign | Caberg Helmets Product Video | Web App

OCT 2011 – DEC 2013

Senior Digital Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

PROJECTS | Video Presentations | Math, Chemistry, History Digital books | Multimedia Content

JAN 2011 – SEP 2011

Senior Creative Designer

ALLEGRINI AMENITIES

Providing creative solutions for cosmetic packaging design. Photoshoots and and video commercials production, website content management.

 

PROJECTS | Graphic Design for Hotels | Photoshoots for cosmetic products | Branding of Cosmetic Products.

APR 2008 – DEC 2010

Graphic Designer

ATLAS – ITALIAN PUBLISHING INSTITUTE

Graphic design, page layout and digital content design of teaching resources for Primary and Secondary School educational programs.

PROJECTS | Graphic Design for School Books

FEB 2005 – MAR 2008

Communication Designer

FREELANCE

Videoclips and commercials production, graphic design, web design. 

PROJECTS | Brochures | Banners | Billboards | Corporate Video Clips | Web Sites

FEB 1999 – DEC 2004

Cameraman and Video Editor

MEDIASET – ITALIAN TV NETWORK

Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.

 

PROJECTS | News, Commercials.