I am a Product Designer based in Oxford (UK), with experience in problem solving, delivering UX/UI and Graphic design for websites and apps. I am visually driven and passionate about improving experiences through design and I am constantly looking for new challenges.
Who I Am
I am a creative
I am passionate about building enjoyable experiences that increase business value and improve brand perception. I use data-driven and user-focused approaches to shape and deliver digital products across multiple channels and platforms.
I work with a multi-disciplinary team of stakeholders, developers, and production teams, and I am always ready to adapt and innovate in agile and iterative environments.
I am a certified UX/UI Designer with an extensive background in web design, graphic design, and video production.
As a Digital Design Lead at University of Northampton, I lead, manage, and improve the user-centred design strategy of the university through research, prototypes, testing solutions, and CMS.
JUL 2017 – PRESENT
Digital Design Lead
As User Experience and User Interface designer I am responsible for creating and maintaining the user-centred design strategy delivering research, flows, designs, prototypes, and testing solutions. Advocate for the User Experience design process and responsible for User Interface design strategies in agile environment. Lead and take overall responsibility to shape and build digital products and services as part of a multi-disciplinary team. Knowledge of the product lifecycle, using different research methodologies, developing the concept, designing the UX and UI, leading the front-end development through to delivery.
JAN 2014 – JUN 2017
Digital Art Director
COCOAFROG – COMMUNICATION DESIGN
Providing creative visions, developing user-centred experiences, planning strategies, concepts and ideas. Delivering digital products as part of a multi-disciplinary team. Management of advertising campaigns, web sites and multimedia productions, web apps, videoclip, commercials, photo shoots and graphic design. Partner with development and production teams to build experiences.
OCT 2011 – DEC 2013
Senior Digital Designer
JAN 2011 – SEP 2011
Senior Creative Designer
Providing creative solutions for cosmetic packaging design. Photoshoots and and video commercials production, website content management.
APR 2008 – DEC 2010
FEB 2005 – MAR 2008
Videoclips and commercials production, graphic design, web design.
FEB 1999 – DEC 2004
Cameraman and Video Editor
MEDIASET – ITALIAN TV NETWORK
Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.