Ux/Ui Designer | Digital Art Directior
I am an experienced Digital Designer (UX/UI design) with an extensive background in Web design, Graphic design and Video production, always looking for new challenges.
Who I Am
I am a creative
Thanks to my broad experience, I am a creative and big-picture thinker, with a sharp eye for details. My work is driven by insights and data, but shaped by usability and brand perception.
I see UX Design as the process of optimising products to increase business value and improve the overall corporate identity.
The digital world has changed, with an exponential evolution in the last 15 years. It has extended its tendrils beyond the boundaries of Internet, constantly reaching the user thanks to the great connectivity provided by digital products and devices.
For this reason it is imperative to understand how this world has grown, how it conditions the user and, at the same time, how the user interacts with it.
This kind of interaction, because it is not just limited to a website, but it extends to personal devices that are constantly part of our daily life, contributes to generate experiences.
Some of these experiences begin in the digital world to end into the real world, becoming something we can feel on our skin.
In a world rich of comparable products, it is the experience that makes the difference.
Making the difference also means to build a better digital product. To do so, it is fundamental to know how the digital world is evolving, what the standards are, what functionalities and patterns users expect and, most of all, what are their needs.
Speaking about digital products corresponds to speaking about user experience. The user experience determines the user’s choices.
JUL 2017 – PRESENT
Digital Design Lead
As User Experience and User Interface designer I am responsible for creating and maintaining the user-centred design strategy delivering research, flows, designs, prototypes, and testing solutions. Advocate for the User Experience design process and responsible for User Interface design strategies in agile environment. Lead and take overall responsibility to shape and build digital products and services as part of a multi-disciplinary team. Knowledge of the product lifecycle, using different research methodologies, developing the concept, designing the UX and UI, leading the front-end development through to delivery.
JAN 2014 – JUN 2017
Digital Art Director
COCOAFROG – COMMUNICATION DESIGN
Providing creative visions, developing user-centred experiences, planning strategies, concepts and ideas. Delivering digital products as part of a multi-disciplinary team. Management of advertising campaigns, web sites and multimedia productions, web apps, videoclip, commercials, photo shoots and graphic design. Partner with development and production teams to build experiences.
OCT 2011 – DEC 2013
Senior Digital Designer
JAN 2011 – SEP 2011
Senior Creative Designer
Providing creative solutions for cosmetic packaging design. Photoshoots and and video commercials production, website content management.
APR 2008 – DEC 2010
FEB 2005 – MAR 2008
Videoclips and commercials production, graphic design, web design.
FEB 1999 – DEC 2004
Cameraman and Video Editor
MEDIASET – ITALIAN TV NETWORK
Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.