Ux and Ui Designer | Digital Art Directior
As UX and UI designer, I like to build enjoyable and lovable experiences rather than viable products.
I am an advocate for UX design and Accessibility, always looking for new challenges and solutions.
Who I Am
I am a creative
Creative and big-picture thinker, with a very sharp eye for details, I am energic and motivated to inspire. Adaptability and dynamism make me always task-focused in agile and iterative environments.
I don’t believe in the right product, but I believe in the best lovable experience we can deliver with the available tools.
The digital world has changed, with an exponential evolution in the last 15 years. It has extended its tendrils beyond the boundaries of Internet, constantly reaching the user thanks to the great connectivity provided by digital products and devices.
For this reason it is imperative to understand how this world has grown, how it conditions the user and, at the same time, how the user interacts with it.
This kind of interaction, because it is not just limited to a website, but it extends to personal devices that are constantly part of our daily life, contributes to generate experiences.
Some of these experiences begin in the digital world to end into the real world, becoming something we can feel on our skin.
In a world rich of comparable products, it is the experience that makes the difference.
Making the difference also means to build a better digital product. To do so, it is fundamental to know how the digital world is evolving, what the standards are, what functionalities and patterns users expect and, most of all, what are the their needs.
Speaking about digital products corresponds to speaking about user experience. The user experience determines the user’s choices.
JUL 2017 – PRESENT
Digital Design Lead
As UX and UI designer I am responsible for creating and maintaining the digital design strategy delivering flows, designs, prototypes, and testing solutions. Advocate for the user experience design process and responsible for presenting user-centred design strategies in agile environment. Lead and take overall responsibility to shape and build digital products and services as part of a multi-disciplinary team. Knowledge of the product lifecycle, developing the concept, and the methodologies, designing the UX, the UI and visual elements, leading the front-end development through to delivery.
JAN 2014 – JUN 2017
Digital Art Director
COCOAFROG – COMMUNICATION DESIGN
Providing creative visions, developing user-centred experiences, planning strategies, concepts and ideas. Delivering digital products as part of a multi-disciplinary team. Management of advertising campaigns, web sites and multimedia productions, videoclip, commercials, photo shoots, copywriting and graphic design. Partner with development and production teams to build experiences.
OCT 2011 – DEC 2013
Senior Digital Designer
JAN 2011 – SEP 2011
Senior Creative Designer
Web site management, design for bottles and labels of cosmetic solutions, packaging design, products photo shoots and video commercials.
APR 2008 – DEC 2010
Senior Graphic Designer
FEB 2005 – MAR 2008
Videoclips and commercials production, graphic design, web design.
FEB 1999 – DEC 2004
Video Editor, Cameraman
Video crew member, working for news and sport. Shooting, editing and mixing video-audio materials.