Creative Design
McCain Foods Italy
Adv Campaign
THE PROCESS
Challenge
McCain Foods Italy I was entrusted with the comprehensive design of a new advertising campaign set to launch across multiple platforms, including magazines, underground billboards, buses, and the Metro Cash & Carry website.
Solution
This campaign was not just about creating visually compelling advertisements, but also about ensuring a cohesive brand narrative across all media. My role was to unify the vision of the entire production, creating a consistent and impactful representation of McCain Foods Italy that would resonate with a diverse audience. A close collaboration with the chef allowed me to present food in a very creative and taste-stimulating way
SHOWCASE
My Role
As creative designer I decided about visual elements, the overall campaign style and devised the concepts before converting them into graphic design solutions. I made sure McCain message for this campaign was delivered as intended by the client.
The Final Product
The advertisement campaign was pretty impactful. It managed to increase the revenues of the quarter and the lookd and feel of the campaign was very appreciated by the client and by the customers.