{"id":3358,"date":"2024-09-05T14:43:15","date_gmt":"2024-09-05T14:43:15","guid":{"rendered":"https:\/\/www.halscarpellini.com\/?page_id=3358"},"modified":"2024-09-06T06:53:54","modified_gmt":"2024-09-06T06:53:54","slug":"la-dolce-vita-brand-identity","status":"publish","type":"page","link":"https:\/\/www.halscarpellini.com\/index.php\/full-portfolio\/la-dolce-vita-brand-identity\/","title":{"rendered":"La Dolce Vita – Brand Identity"},"content":{"rendered":"

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Creative Design<\/h3>\n

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La Dolce Vita – Hotel<\/h1>\n

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Brand Identity<\/h2>\n

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\n
La Dolce Vita Hotel<\/em> is a well estabilished luxurious hotel that embodies the enchanting spirit of 1960s Italian glamour, drawing inspiration from the iconic world of Fellini\u2019s <\/span>La Dolce Vita<\/em>. The hotel offers guests a journey into the golden age of Italian cinema, where every detail exudes playful elegance and cinematic grandeur. <\/span><\/div>\n<\/div>\n

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THE PROCESS<\/h3>\n

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Challenge<\/h2>\n

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The challenge was to create a brand <\/span>rooted in the idea of immersing guests in the allure of Italian glamour while transporting them to the vibrant pulse of the 1960s inspired by Fellini\u2019s iconic film <\/span>La Dolce Vita.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f2f2f2″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_padding=”|0px|100px|0px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_margin=”|||” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”SOLUTION” _builder_version=”4.16″ text_font=”Georgia|||on|||||” text_text_color=”#ffffff” text_font_size=”22px” header_2_font=”Oswald|||on|||||” header_2_font_size=”40px” header_2_line_height=”1.2em” header_4_font=”Karla|700||on|||||” header_4_text_color=”rgba(255,255,255,0.4)” header_4_font_size=”13px” header_4_letter_spacing=”2px” header_4_line_height=”1.8em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Solution<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” header_3_font=”Oswald||||||||” header_4_font=”Oswald||||||||” custom_padding=”||||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

I envisioned the hotel as an escape into the golden age of Italian cinema, where the visual charm of vintage Italy comes alive in every corner. This required a design that would not only radiate elegance but also embrace the playful eccentricities of the sixties. To reflect this, the color palette was carefully crafted\u2014lush green to represent the vibrant, lively essence of the era, contrasted with deep black to evoke timeless sophistication and a sense of modern luxury. This contrast mirrors the interplay between the carefree exuberance of the 1960s and the eternal allure of high fashion and cinema.<\/span><\/p>\n

[\/et_pb_text][et_pb_gallery gallery_ids=”3343,3362,3355,3353″ posts_number=”6″ show_title_and_caption=”off” show_pagination=”off” zoom_icon_color=”#ffffff” hover_overlay_color=”rgba(0,0,0,0.8)” hover_icon=”T||divi||400″ _builder_version=”4.27.0″ title_font=”Oswald|300|||||||” title_font_size=”15″ caption_font=”Oswald|300|||||||” caption_font_size=”16″ custom_margin=”30px||30px|” hover_enabled=”0″ z_index_tablet=”500″ custom_css_gallery_item=”padding: 3px;” border_radii_image=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_gallery][et_pb_text _builder_version=”4.27.0″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” header_3_font=”Oswald||||||||” header_4_font=”Oswald||||||||” custom_padding=”||||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

The imagery and patterns of the brand drew inspiration from the bold, abstract designs that dominated the sixties\u2019 visual culture. I explored dynamic shapes, bold lines, and vintage motifs to infuse a sense of motion and energy into the visual identity. These elements evoke the glamorous lifestyle of the era\u2014where fashion, art, and cinema collided to create a bold aesthetic. Every graphic detail was designed to harken back to the retro allure of Italian film, creating a feeling that guests are stepping into a cinematic world of indulgence.<\/span><\/p>\n

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My Role<\/h2>\n

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As the creative designer behind <\/span>La Dolce Vita Hotel<\/em>‘s brand identity, my role was to bring the elegance and charm of the 1960s to life in a way that felt fresh and luxurious for a modern audience. My goal was to translate this retro allure into a cohesive identity that reflected the hotel\u2019s unique blend of vintage charm and contemporary luxury.<\/span><\/p>\n

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The Final Product<\/h2>\n

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The brand identity for <\/span>La Dolce Vita Hotel<\/em> reflects a playful elegance that draws from the timeless glamour of Italian cinema, blending vintage sophistication with modern luxury to craft a vibrant, unforgettable experience.<\/span><\/p>\n

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Creative DesignLa Dolce Vita – HotelBrand Identity La Dolce Vita Hotel is a well estabilished luxurious hotel that embodies the enchanting spirit of 1960s Italian glamour, drawing inspiration from the iconic world of Fellini\u2019s La Dolce Vita. 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